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Corporate Membership Support on “And during this fund drive, WFIU is looking for dollars to match the contribution of [Your Business Here]. If we meet our goal. ...” Listen to Sarah Harrison of World Arts talk about Corporate Membership. (Requires Real Audio Player.)
Corporate Membership Your business can help WFIU by pledging dollars toward our annual Membership Campaign in advance. It is these valuable first dollars that WFIU is able to leverage to grow member support and continue quality public broadcasting. The power of the public broadcast audience is found in desirable qualities. The NPR audience is affluent, loyal and educated. They are also more likely to be politically active and civically engaged. Our business partners experience marketing benefits due to their association with public broadcasting. WFIU’s audience attributes qualities including excellence, integrity, innovation, and diversity with businesses that support us. Time and time again, it has been proven that WFIU audiences value sponsors. In fact, our audience members prefer to support businesses that support us; and, all other factors being equal, two-thirds would choose to purchase products and services from a supporter of WFIU. To WFIU, Matching Membership Campaign Supporters are strategic partners who are making a solid business decision, including factoring in the real value of building a strategic partnership on our station, with our audience, and our communities; and enabling WFIU to provide continued quality programming by investing in our future.
See also:
WFIU |
“I’m Sarah Harrison with World Arts Printing Company in Spencer. Our business has benefited tremendously from the exposure WFIU has given our company. As a WFIU listener myself, I feel I can trust the service from businesses who support WFIU.”
