Determining how much to give to charity is a personal choice.

Individual Giving Levels
The appropriate charitable giving amount will be different for every person. Deciding how much to give to charity can be influenced by many factors beside your financial picture, including your family situation, retirement goals, and personal values and passions. A professional advisor can help you determine your appropriate charitable giving level.

Corporate Giving Levels
A company's decision on how much to give to charity can be influenced by its annual profit levels, long-term strategic giving goals, business priorities, and a host of other factors. Some companies target a specific percentage of their pre-tax profits to donate to charity each year, others do not. Some companies try to give the same percentage of their pre-tax profits to charity each year, while others vary the percentage year by year.