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		Who Listens to WFIU? Remarkable Radio. Remarkable Results. Do you know that more than eight in ten public radio listeners have a higher opinion of companies that support public radio? In addition, two thirds say they are tuning less to commercial radio and television and more to public radio. This is your invitation to join the select companies whose marketing strategy combines the benefits of advertising with sound public relations, the corporate sponsors of WFIU. The Public Radio Audience is: Educated Listeners are more than twice as likely to have obtained a bachelor’s degree and Three times more likely to have attended graduate or professional school. Professional They are 37% more likely than the average American to feel that their work is a career, not merely a job. 29% work as professional, and 16% are executives, managers, and administrators. Affluent Nearly one-third have individual salaries over $50,000. 15% report income of $75,000 and higher. Source: MRI Spring 2006 The WFIU Audience Profile: Audience Size 45,000 Cume: Total reach or penetration of WFIU or the estimated number of different people who listen each week. 3,000 Average Quarter-Hour (AQH): The average number of people listening at any given time. Key Consumers 50% male, 50% female. 57% are aged 25 to 54. Source: Arbitron - Radio Research Consortium, Inc. Arbitron data are estimates only. This is an excellent opportunity to demonstrate your good corporate citizenship and reach an affluent, well-educated, active audience. WFIU is Remarkable Radio! For more information, call WFIU/WTIU Corporate Development Office at (812) 855-9208 or (800) 662-3311. Or send us an e-mail.